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Big Fish Niche Marketing
"It's better to be a big fish in a small pond, not a
little fish in a big pond."
If you've been around the Internet Marketing community
for any length of time, you've undoubtedly been exposed
to niche marketing. In the past 18 – 24 months, there's
been an explosion of niche marketing information and
niche marketing websites. Niche marketing has become an
industry buzzword. But the real question is, "How can you
uncover an underexposed niche market and dominate it?"
First you need to define what a niche market really is.
Finding a true niche market is as simple as looking at an
industry and drilling down into its specific segments.
It's kind of like peeling a banana.
Starting with an industry like brewing, we can segment
the brewing industry into commercial brewing and home
brewing. From there we can drill down into the home
brewing industry and segment it into brewing wines, beer,
and spirits. Following the beer segment, we can further
segment this category into lager and ale. Brewing ale is
a true niche market. It's a very specific topic, which
attracts a specific audience who's passionate about their
interest.
But simply drilling down into a defined niche market
doesn't mean there's money to be made. You need to tap
into a market that people are passionate about and
willing to spend their money on. Brewing beer is one of
those markets; so are golf, collector plates, stamps, and
a multitude of other niche markets.
With a bit of research, you can determine who the main
players in the market are. Often, but not always, the
main players in the market are also the ones who hold the
top 10 Google listings. Visit their websites, look at
their product selection, and determine how your website
will differ.
Peel back the layers to look at their HTML code. Try to
determine how they achieved a top 10 ranking. Often, the
top websites are not run by marketing savvy webmasters.
This gives you, the internet marketer the opportunity to
optimize your website and hit top search engine rankings
in that niche.
When you're building your website, use this research to
build a better mouse trap. If you emulate what the top
10 websites are doing and improve on it, your site has a
good chance of getting ranked highly in the search engine
listing as well. This works in a tight niche market, but
is difficult to achieve in a saturated market like
internet marketing.
Finding profitable, unsaturated niche markets can be
difficult if you don't have an easy to follow guide. Like
anything online, you can find your way around if you
invest enough time in it, but if you don't have the
hundreds of hours it takes to come up with your own
system, you're much further ahead investing in a solid
resource that slices your learning curve into a simple
bite size piece.
Watching the trends, uncovering hot niche markets and
turning these markets into your own little pots of gold
can be a fun and rewarding experience. But without the
proper tools and guidance, it can also turn into a
nightmare and a money pit. Grab the proper tools, dive
into the markets and start mining you’re internet gold
mine.
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Terry Telford is an international business consultant.
The resource mentioned in this article can be found at
http://www.terrytelford.com/go.php?offer=XXXXXX&pid=2
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