Although they weren't glamorous jobs, they were full of enriching experiences. I learned the psychology of sales. I learned what to say and more importantly - what not to say to make a sale.

Along the way, I bought a small mail order company and started experimenting with direct mail campaigns. I worked through the typical learning curve and made all the typical mistakes. I paid too much for advertising, mailed to cheap junk mail lists and used a good deal of time and money learning the ropes. Luckily, I learned from my experiences. I was able to turn my learning curve into a positive learning experience and profited greatly from my trials and tribulations.

In 2001, I hopped onto the internet with the hopes of expanding my mail order business. At first glance it seemed pretty simple. The upside of online marketing was, it cost next to nothing. The downside was, I was getting very little response. I spent a lot of time experimenting with ways to advertise effectively online. I tried everything and anything. Although I was experiencing minimal success online, I could see it was the future. The problem was, I still hadn't connected the dots. It took me three years before I had my epiphany.

My big “A-HA” moment happened when I suddenly realized my online business was actually a direct marketing company. It was exactly the same as what I had been running offline, but with a lot more advantages. As soon as I started running my online company the same way I ran my offline company, my business started growing.

When I discovered the power of joint ventures, it started growing exponentially. I have been very fortunate to meet hundreds of wonderful people like Jay. And I have dozens of joint venture partnerships and strategic alliances with fantastic people all over the world.

I urge you to capitalize on the power of the internet and start making contacts, and network with your peers and colleagues. You’ll find some joint ventures happen naturally, while others take time and effort to accomplish. Either way, the power and potential of joint venture partnerships is unlimited.

Take your first step. Order the Guerrilla Marketing Breakthrough Strategies book, or set up a consultation with me.

I wish you all the success you deserve now and in the future.

Enjoy your day!